Best Copywriting Ads
Great advertising isn’t just about selling a product—it’s about making a lasting impression. The best copywriting ads blend creativity, psychology, and cultural awareness to resonate with their audience. From humor to emotional appeal, these campaigns have successfully captured attention and driven action. Here’s a closer look at some of the most iconic ads and why they continue to be effective.
1. Volkswagen - Think Small (1959)
Volkswagen’s “Think Small” campaign redefined automotive advertising by embracing minimalism. At a time when bigger was seen as better, this ad stood out by positioning the Beetle as an easy, practical option. The concise messaging and simple design made it instantly recognizable and persuasive.
2. Avis - We Try Harder (1962)
Avis cleverly acknowledged its position as the second-best car rental company, using it as a selling point. By addressing common customer frustrations and highlighting their efforts to improve, this ad was both entertaining and authentic. The phrase “We Try Harder” became synonymous with perseverance and dedication.
3. De Beers - A Diamond is Forever (1947)
De Beers successfully positioned diamonds as an eternal symbol of love and commitment. The phrase “A Diamond is Forever” suggested that an investment in a diamond wasn’t just a purchase—it was a lifelong commitment. This brilliant copywriting turned diamonds into an emotional necessity rather than a luxury.
4. KFC - FCK (2018)
In response to a nationwide chicken shortage, KFC released an ad featuring an empty chicken bucket with the brand’s letters rearranged as “FCK.” This clever play on words maintained the company’s lighthearted tone while acknowledging the situation head-on. The ad resonated with audiences by showing humility and humor.
5. Oatly (2019)
Oatly’s self-deprecating and conversational tone made it feel like a friend talking to consumers. The ad embraced a non-traditional, quirky approach, appealing to oat milk enthusiasts who resonated with the brand’s humor and personality.
6. The Economist (1988)
The Economist’s ads often incorporated sharp wit and intelligence, compelling readers to engage. These campaigns stood out by being thought-provoking rather than overtly promotional, reinforcing the brand’s reputation as a publication for critical thinkers.
7. Depaul - Street Corners (2015)
Unlike traditional charity ads, Depaul’s “Street Corners” campaign cleverly utilized outdoor advertising by turning street signs into messages about homelessness. This approach evoked empathy while standing out from conventional charity marketing.
8. Patagonia - Buy Less, Demand More (2020)
Patagonia’s ad challenged the traditional consumer mindset by encouraging customers to buy fewer, higher-quality products. This reverse psychology approach built trust and reinforced the brand’s commitment to sustainability, resonating with environmentally conscious consumers.
9. Burger King - Confusing Times (2021 & 2022)
With a cinematic feel and a humorous take on modern-day confusion, Burger King’s “Confusing Times” campaign wove multiple storylines together. The ad kept viewers engaged, building intrigue and entertainment value while subtly promoting the brand.
10. Melbourne Metro - Dumb Ways to Die (2012)
This safety campaign combined a catchy song with quirky animations to highlight the dangers of reckless behavior around trains. By using humor and music, Melbourne Metro made an otherwise serious topic both memorable and shareable.
11. Nike - If You Let Me Play (1995)
Nike’s ad focused on young girls in sports, making a compelling case for gender equality in athletics. The consistent messaging and strong emotional appeal made this campaign particularly impactful.
12. Apple - Think Different (1997)
By featuring revolutionary figures like Einstein and Gandhi, Apple positioned itself as a brand for innovators and dreamers. The “Think Different” campaign reinforced the idea that choosing Apple products meant being part of a movement that challenged the status quo.
13. Geico - Unskippable Ad (2015)
Geico’s “Unskippable” ad was designed to grab attention in the first few seconds—before viewers could skip it. The ad humorously froze the action after delivering the main message, keeping audiences engaged while reinforcing the brand’s fast and simple insurance solutions.
14. Proper Chips - Done Properly (2021)
This ad used animated storytelling to highlight the crispiness and flavor of Proper Chips in a fun and engaging way. The cartoon format made it visually appealing, while the copy reinforced the product’s quality.
15. Iceland and Greenpeace - Rang-Tan (2018)
This campaign used an animated short film with rhyming narration to tell the heartbreaking story of a displaced orangutan, effectively evoking empathy and raising awareness about deforestation.
16. Old Spice - The Man Your Man Could Smell Like (2010)
With rapid-fire dialogue and humorous transitions, Old Spice’s ad captivated audiences instantly. The confident and exaggerated messaging made it both entertaining and effective, leading to massive brand recognition.
In conclusion…
Each of these ads demonstrates the power of great copywriting—whether through humor, emotion, or clever positioning. The best campaigns don’t just sell a product; they tell a story, spark conversations, and leave a lasting impression. If you’re looking to create compelling ads, consider how these elements—simplicity, relatability, and engagement—can shape your messaging.
